Web design Melbourne — websites built to convert, not just look fancy.
Shopify, Webflow and custom builds. Mobile-first, fast, indexed properly. We design and ship in-house — no farming it out to a third agency.
Free 3-min Loom audit → Strategy call From $6,500 · Most projects $8K–$25K
The short version.
A website is the only marketing asset you actually own. Your Google Ads account, your Meta page, your TikTok — all rented. Your site is the one place where every dollar spent on traffic finally has to turn into revenue. If your site converts at 1.2% and your competitor's converts at 3.8%, your CAC is 3× theirs no matter how good your media buying is.
We build websites that convert. Mobile-first, fast (sub-2s LCP), indexed properly, structured for SEO before they are styled for design. We design and ship in-house — no farming the visual design to one agency, the dev to another, the SEO to a third.
Three platforms cover almost every Australian SMB need: Shopify for ecommerce, Webflow for content/services with high design needs, and custom Astro for sites that need programmatic SEO or true performance. We will tell you which one fits before quoting.
The specifics.
- ✓ Discovery covering offer, audience, conversion goals and the specific metric we will measure against
- ✓ Wireframes and copy before visual design — structure first, polish second
- ✓ Visual design tailored to your brand, not a template
- ✓ Built in Shopify, Webflow or custom (Astro / Next.js) depending on what your business actually needs
- ✓ Performance budget: Largest Contentful Paint under 2 seconds on mobile, near-100 Lighthouse scores
- ✓ Accessibility audit: WCAG 2.2 AA compliance, keyboard navigation, screen reader testing
- ✓ SEO foundations: schema markup, semantic HTML, internal linking, sitemap, robots, Search Console submission
- ✓ 30 days of post-launch support included
- 01DiscoveryOne week. Brand, offer, customer journey, technical constraints, success metric.
- 02Wireframe + copyStructure and language locked before any visual work. Saves weeks of design churn.
- 03Design + buildParallel design and dev sprints. You see Figma + Loom updates twice weekly.
- 04Launch + iteratePre-launch QA, redirect map, analytics setup, GBP + Search Console submission. 30 days post-launch support.
Three quick receipts.
Why this works in Melbourne.
Melbourne web design pricing splits sharply: $2K–$5K for template-driven freelance work, $25K–$80K for full-service agency builds. We sit in the gap most Australian SMBs need — $8K–$25K for a properly-built site that converts and ranks. Inner Melbourne brands (Collingwood, Fitzroy, Carlton, Brunswick) typically need editorial-style design with strong content; Western and outer suburbs need fast, mobile-first, click-to-call lead pages.
Things people actually ask.
01 How much does web design cost in Melbourne?
Most projects land between $8K and $25K. Simple service-business sites $6,500–$10K. Mid-tier Shopify ecom $12K–$25K. Custom Astro builds with programmatic pages $20K–$45K. We quote fixed-price, written down — no hourly surprises.
02 Shopify or Webflow or custom?
Shopify if you sell physical products. Webflow if you sell services and want content-marketing control. Custom (Astro/Next.js) if SEO at scale or programmatic pages matter — typically for marketplaces, directories, or content-heavy sites.
03 How fast can you deliver?
Most projects live in 4 weeks from discovery to launch. Custom builds can go 6–8 weeks. We never quote a 12-week discovery phase before anything ships — that is an agency margin tactic, not a real timeline.
04 Do you provide hosting?
We deploy to Cloudflare Pages or your existing host. Hosting accounts are yours from day one — we never lock you into our infrastructure.
05 Will the site be indexed properly?
Yes. Every build ships with schema markup (LocalBusiness, Service, FAQPage, Article), valid sitemap, robots.txt, semantic HTML, fast Core Web Vitals and Search Console submission. SEO is built in, not bolted on.
06 Can you redesign just part of the site?
Yes. Conversion-rate optimisation sprints (one or two key pages) start at $4,500. Useful if you have a working site but a poor checkout, lead form, or service page.
Web Design across Melbourne.
Goes well with.
SEO Melbourne
Technical audits, content built around real customer search behaviour, and earned authority from real Australian publications. Built for Melbourne SMBs and Australian ecom brands competing in real markets.
Open service →Shopify Developer Melbourne
Shopify and Shopify Plus theme development, app integration, and conversion optimisation for Australian DTC brands. Mobile-first, fast, GST-aware, Australia Post integrated.
Open service →Analytics & Tracking Melbourne
GA4, Tag Manager, server-side tracking, Looker Studio dashboards. A reporting layer you actually open — not a 40-page PDF.
Open service →Free 3-min
Loom audit.
Drop your URL. A senior operator records a video covering the three biggest leaks. Back within 2 business days. No sales call, no obligation.