Notes from the studio.
Honest, specific writing on SEO, Google Ads, Shopify, web design and analytics for Australian SMBs. No fluff. No agency-speak. New post roughly monthly.
How much does SEO actually cost in Melbourne in 2026?
Real pricing for SEO in Melbourne, broken down by tier. What $500/mo, $2K/mo and $5K/mo actually buy you — and where the cheap end actively damages your rankings.
5 hidden SEO mistakes costing Melbourne medical practices bookings
Why most Melbourne medical and allied health practices are losing 30-60% of their potential online bookings to fixable SEO problems — and the five most common patterns we see.
Shopify vs Webflow vs custom: which one for your Melbourne SMB?
An honest breakdown of when to use Shopify, Webflow or a custom Astro/Next.js build for an Australian SMB website — including pricing, SEO trade-offs, and the questions that decide it.
Local SEO for Western Melbourne trades: a step-by-step audit
The exact audit we run on trades businesses in Werribee, Point Cook, Tarneit, Hoppers Crossing and the wider Western Melbourne corridor. Step-by-step with screenshots.
What live Looker Studio dashboards look like for a $4K/mo retainer
An honest walkthrough of the dashboards we build for our SMB retainer clients. What metrics, what cadence, what stakeholders see — and why a PDF report is the wrong tool.
When to rebuild your Google Ads account (and when to just clean it up)
Most messy Google Ads accounts can be fixed with 60 days of cleanup. Some need a full rebuild. Here is how to tell which one yours is — and what each option costs in Melbourne.