Email & CRM marketing Melbourne — lifecycle flows that nurture, recover and retain.
Klaviyo, Mailchimp, HubSpot, ActiveCampaign — flows that nurture leads and recover carts. Written by humans who can write. Designed by people who actually open marketing emails.
Free 3-min Loom audit → Strategy call Setup from $3,500 · Ongoing retainers from $1,200/mo
The short version.
Email is the highest-margin channel in marketing — and the most neglected. Average Australian SMB ecom store has 6 broken Klaviyo flows, 23% deliverability problems, and a list segmented into "everyone".
Our email work starts with a deliverability audit (DMARC, SPF, DKIM, list hygiene, sender reputation, bounce rates) then a flow audit (what is running, what it is converting, where the gaps are). Then we rebuild the five core flows that 80% of ecom email revenue comes from: welcome, browse abandonment, cart recovery, post-purchase, win-back.
For B2B, we work in HubSpot and ActiveCampaign — lifecycle automation, lead scoring, sales-handoff workflows. The discipline is the same: clean data, clear segmentation, copy that is actually written rather than templated.
The specifics.
- ✓ Deliverability audit: DMARC, SPF, DKIM, list hygiene, sender reputation, bounce monitoring
- ✓ Core flows built or rebuilt: welcome, browse abandonment, cart recovery, post-purchase, win-back, VIP
- ✓ List growth: lead magnets, exit-intent, signup CTAs in the right places (not popup roulette)
- ✓ Broadcast cadence with editorial calendar — campaigns that do not train people to unsubscribe
- ✓ Segmentation by behaviour, RFM, predicted CLV — not just opens/clicks
- ✓ AB testing discipline: subject lines, send times, content blocks, with sufficient sample
- ✓ Revenue attribution reporting so email earns its keep against paid and organic
- 01AuditList health, flow performance, deliverability, design.
- 02FoundationFive core flows built or rebuilt in three weeks. Templates designed for your brand.
- 03OngoingMonthly campaign calendar, segment expansion, AB testing, deliverability monitoring.
Three quick receipts.
Why this works in Melbourne.
Australian email marketing has a unique compliance environment — Spam Act 2003 plus Privacy Act, with stricter consent requirements than the US. Klaviyo dominates Australian DTC; ActiveCampaign and HubSpot lead in B2B; Mailchimp is fading. Australian list growth is slower than US benchmarks but engagement rates are 1.4–1.8× higher when targeted correctly.
Things people actually ask.
01 Klaviyo or Mailchimp?
Klaviyo for ecom — better segmentation, native Shopify, predictive AI. Mailchimp fine for content/services with simple needs but limited segmentation. HubSpot if you are running B2B with a sales team.
02 Do you write the email copy?
Yes. Senior copywriters who have written email at scale for Australian DTC and B2B brands. Australian English, not US-syndicated copy.
03 What about SMS?
Yes. SMS marketing via Klaviyo SMS, Postscript or Attentive. Compliance-aware for Australia (express consent required, opt-out language, business hours).
04 How much does email marketing management cost?
Setup projects from $3,500 (audit + 5 flows + first campaign). Ongoing retainers from $1,200/month for SMBs, $2,400/month for higher-volume DTC.
Email & CRM Marketing across Melbourne.
Goes well with.
Shopify Developer Melbourne
Shopify and Shopify Plus theme development, app integration, and conversion optimisation for Australian DTC brands. Mobile-first, fast, GST-aware, Australia Post integrated.
Open service →Analytics & Tracking Melbourne
GA4, Tag Manager, server-side tracking, Looker Studio dashboards. A reporting layer you actually open — not a 40-page PDF.
Open service →Web Design Melbourne
Shopify, Webflow and custom builds. Mobile-first, fast, indexed properly. We design and ship in-house — no farming it out to a third agency.
Open service →Free 3-min
Loom audit.
Drop your URL. A senior operator records a video covering the three biggest leaks. Back within 2 business days. No sales call, no obligation.