Google Ads Melbourne — paid search that earns its spend.
Certified specialists. Conversion-tracked from click to receipt. We rebuild messy accounts, structure campaigns by buyer intent, and tell you if you should not be running ads at all.
Free 3-min Loom audit → Strategy call 15% of ad spend · $1,500/mo minimum management fee
The short version.
Most Google Ads accounts we inherit are running 60–80% wasted spend. Not because the previous agency was incompetent — usually because the account grew organically over years, conversion tracking drifted, audiences fragmented, and nobody had time to do the structural work. The classic symptoms: PMax doing the heavy lifting with no transparency, Search campaigns bidding on brand terms competing with organic, no negative keyword discipline, and conversion goals that count form-views instead of actual leads.
Our Google Ads work starts with a 40-checkpoint audit. We grade your account, identify the three biggest leaks, and tell you whether a rebuild or a refactor is the right call. Many accounts need a rebuild — clean tracking, fresh structure, deliberate audience design. Some just need 60 days of cleanup.
Senior operators run every Austra Digital ad account. The person who audits you on week one is the person logging into your account on week 52. Weekly written check-ins. Monthly strategic review. Slack Connect for urgent questions.
The specifics.
- ✓ Conversion tracking rebuilt end-to-end with server-side tagging through GTM Server or Stape.io
- ✓ Account structured by buyer intent — Search, Shopping, PMax, Demand Gen used only where each earns its place
- ✓ Ad copy and creative iterated weekly with paired-test discipline (A/B with sufficient sample, not "let it ride")
- ✓ Negative keyword hygiene maintained — daily search terms reports, weekly negative lists
- ✓ Microsoft Ads where audience and CPCs make sense (often overlooked in Australian B2B and finance)
- ✓ Weekly written check-ins, monthly strategic review, quarterly account architecture review
- ✓ Live dashboard showing spend, CPL, ROAS, AOV and incremental contribution — not vanity metrics
- 01Account auditWe grade your existing account against 40 checkpoints across structure, tracking, audiences, creative and bidding. Output is a written report with quick wins and structural issues.
- 02Rebuild or refactorTracking, structure, naming, audiences, conversion goals, exclusions. Two-week sprint. Old campaigns paused, not deleted — full rollback option.
- 03Run + iterateWeekly optimisation cycle. Hypotheses, tests, learnings logged in a shared doc so handover (if ever needed) is clean.
- 04ScaleOnce unit economics are proven, we scale spend deliberately and measure incremental ROAS, not just blended.
Three quick receipts.
Why this works in Melbourne.
Melbourne paid search is dominated by a few large agencies and a long tail of one-person operators. CPCs in legal and finance verticals are punishingly high ($35–$80 per click). Western suburb trades and allied health are still cheap ($2–$8 per click) but conversion rate depends heavily on landing-page UX. Click-to-call ads outperform form fills across most of the Werribee/Wyndham corridor — mobile-first audience that wants to talk to a human.
Things people actually ask.
01 How much does Google Ads management cost in Melbourne?
15% of ad spend with a $1,500/month minimum management fee. If you are spending $4K/month on ads, we charge $1,500. If you are spending $20K/month, we charge $3,000. No hidden fees, no platform fees on top.
02 Will you take over a poorly-managed account?
Yes. About 70% of new clients arrive this way. We do not bag previous agencies — we just fix the work. You also keep full account ownership and can take it back to in-house or another agency any time.
03 What about Performance Max?
PMax has its place — usually for ecom with strong product feeds. We do not run PMax as the default. We do not hand the whole account to Google's automation. PMax + Search is almost always the right blend for ecom; pure-search is usually right for B2B.
04 How quickly can you rebuild my account?
Two weeks for the rebuild sprint. We pause the old account but do not delete it — full rollback option. Most accounts see CPL drop in week 3-4 of the new structure.
05 Do you also do Meta and TikTok ads?
Yes — see our paid social service. We often run Google + Meta together for ecom clients.
06 What about Microsoft Ads?
Yes. Microsoft Ads is overlooked in Australia but very profitable in B2B, finance and aged-care verticals where the audience skews older. CPCs are typically 30-50% lower than Google for the same intent.
Google Ads across Melbourne.
Goes well with.
SEO Melbourne
Technical audits, content built around real customer search behaviour, and earned authority from real Australian publications. Built for Melbourne SMBs and Australian ecom brands competing in real markets.
Open service →Social Media Marketing Melbourne
Organic content cadence plus paid social that converts. UGC, creator briefs, ad creative — production end-to-end. We work with Melbourne-based creators when on-location shoots matter.
Open service →Analytics & Tracking Melbourne
GA4, Tag Manager, server-side tracking, Looker Studio dashboards. A reporting layer you actually open — not a 40-page PDF.
Open service →Free 3-min
Loom audit.
Drop your URL. A senior operator records a video covering the three biggest leaks. Back within 2 business days. No sales call, no obligation.